Looks like the Tories have turned to Microsoft Publisher to gloss over the truth of failure that has tortured this administration for years.
Musings from Medway will be examining this document of half-truths over the weekend and will be challenging them head on.
What should be very concerning for the public is that despite all the quotes on efficiency and effective management, the document itself has no imprint; the note which states that it is printed and promoted by X on behalf of Y and should always be found at the bottom of all publications produced in an election, and indeed out of it.
The document itself has a very small number of photos including a picture of a combine harvester and a clear pitch at the elderly voter in Medway but is aside from that very corporate, but pretty vacuous.
If this document so happened to be the short-campaign election leaflet, then someone somewhere could just have spent a small fortune on a document which should not be distributed at all. Ouch.
Either way, some Tories have now withdrawn the document, but in the confusion others are still linking it.
This is symbolic of the utter mess of the Tories. Maybe flash and glossy but actually scratch the surface and there is no substance.
No wonder they are reeling in the polls.
This pledge launch has been a disaster, in part because of the vacuous content but also because the document itself is on the face of it, in breach of rules.
If that is not symbolic of the Tories over the last four years; we now know what to expect over the next four.